Sudah berlangganan artikel blog ini via RSS Feed?

Thursday, June 26, 2008

Adsense with the help of integrity - which side are you?

The word is out. For all the talk about making money on the Internet ... Google Adsense is finally "The Real Deal". Their text link contextual advertising program May not be the perfect solution for everyone. But its ease of use are the first and best choice for many, many webmasters.

However, as people begin to see the real, physical checks arrive in their mailbox, month after month, some form of insanity can set in: "Hey, if I can do it with only one or two websites ... if I had 50 or 100? "In fact, it is now a" business model "in circulation which said:" Building 2 new websites per week. If you can XXX average per week, you can do XXXXX dollars per month total ... with virtually no extra work at all! "

But here's the problem. This so-called business model that is doomed to fail. Google is already informally referring to these sites as "spam sites" ... and they move to prevent them from filing and in their search results. More news about this will follow soon enough. But, rest assured, they respond.

Why these sites are known as "spam"? Because they are adding no new value on the Web! The concept of the Internet is not just slap ties affiliation and hope to make a million search engine through referrals. On the contrary, it is a site with real value built an audience, and if people are there for their main objective, you can also use your influence to approve a product that you believe in.

Or maybe that your site exists for the express purpose of selling a single product. No problem. But you have an obligation not just take the space and "gum" on the Web (spam!) Of slapping up a page and get a lot of incoming links and try to dominate the SERPS . What are you looking to add? Come with a better location for sale. Offer comparisons of your product to competition. Add a certain value.

Many webmasters have begun to use RSS to add a bit of dynamic content, syndication and Article add sites to static content in an effort to strengthen their site. It is well ... and it is in the spirit of the Internet.

However, there is an insidious new philosophy / technique called "scratching" where the content is automatically located by keyword, and while the content is stolen from the site of origin and reconstituted ... as if it was original about the new site. There are now programs and services there that for you.

It is a terrible idea. And it is doomed to failure. Because it is theft ... and it is against the spirit of what the web is. Not only these sites are not the platform for which Google Adsense designed. They will put an end to finally ... and you hurt everyone in time (why do you think Google had to create a "sandbox effect" in the first place?).

If you do not have something new to offer, Do not Build a site and claim he has a reason to exist. Bring something new, something solid, something of value. Bring your point of view, your experience ... and collect valuable resources to support your site. Then, using RSS and sections to add additional value. Sites like that have a reason to exist.

There is no way to build high-quality sites ... those that offer real value ... at a rate of two per week. Deciding now to do things in the right direction. To do this, you can ensure your long-term success ... and not just settle for a "quick score".

Read More → Adsense with the help of integrity - which side are you?

Wednesday, May 28, 2008

Web Content: How Much Should I Pay?

How much should you pay for web content? It depends on what you can expect to get back on your investment. Find out how a web content writer can increase your site's revenue 20% or more.

When web content gets discussed on webmaster bulletin boards, the most common question is, "how much should I pay?" That question is both perfectly logical, and perfectly stupid:

* Logical, because the biggest expense of any website, with the possible exceptions of advertising and promotion, is the content. You only have to get web development and design once, but content needs to be added regularly for your site to be successful.

* Stupid, because the real question isn't how much you are going to pay, but how much you are going to invest. Your content, if it's done right, will make you money. In fact, it can easily make back its cost within a month. So the real question you should ask a web content provider is: how much will it make me?

Calculating Your Web Content's Value

Ultimately, your web content is the one part of your site that makes you money. The code, design, and even traffic, while important, are not what ultimately get a visitor to take action. You have to tell or ask visitors to take action. Telling and asking take words.

Small changes in your web content can make big differences in the bottom line. Take a look:

Advertising/affiliate revenue


Let's say you have a web page that averages $25/day in revenue from advertising and/or affiliate links. You have a professional writer optimize the content on the page to get more clicks. Watch what happens:

1. If just 20% more visitors click on affiliate or advertising links, your revenue will increase $5/day, $150/month, and $1825/year. If your page maintains its current level of traffic for three more years, that's a $5475 increase, just for that one page.

2. But it gets better: the improvements to the page will easily increase traffic by 20%, as more visitors return, more visitors refer your site to friends, and more webmasters, bloggers and others link to your site. That brings a total of $6570 more revenue from that page over three years.

3. If you get the same results with 50 pages with similar traffic levels, that's an increase of $328500. Now multiply that by however many sites you or your company owns. Can you say, "early retirement"?

Keep in mind, that's only the additional revenue you get from the improved content compared with what you were getting already from your work. No extra work needed.

Sales/leads model

If your website is a promotional vehicle for a business, the results can be even more spectacular. If a page nets you $500/day in sales or leads, website content improvements that increase your sales or leads by 20% will pay for themselves within a month, if not a week.

In reality, if your current content is really weak, the improvement is likely to be even more spectacular. Traditionally, overhauling bad sales writing doubles or even triples the response rate.

The best part of all this is the advantage you'll gain over the competition, with so many website owners in the dark about their content. If you are earning 20% more than the competition on the same advertising or promotion expense, you will ultimately carry the day.

Making a Content Investment


Now, back to price. What would you expect to invest to see a $6570 return?

Writer's Market, the blue book of professional writer fees, says web content averages $300/page, which would mean a 2000+% return on investment.

But you can actually get away with paying only half that if you don't need research or meetings—the biggest time-sucks when it comes to creative projects. If you order content in bulk, you'll likely get an even steeper discount.

Why not see for yourself what kind of an improvement professional writing can make on your site's revenue? Every day you wait is another day of lost revenue—and why should you be content with that?

Read More → Web Content: How Much Should I Pay?